Online Video Strategy

November 25, 2007

Brightcove released a free whitepaper about internet TV. Five keys to success with Internet TV describes how web media properties can create an online video strategy and stay competitive. Pity its hidden deep inside the site as it makes great reading.


Getting Real

August 20, 2007

Not too many updates lately, I have been busy completing assignments for my MSc, a lot of it tedious reading through methodologies that should have been left in 2005 where they belong. Still its good to see where today’s methodologies come from or have arisen in opposition to.

I was reading through my system engineering coursework this weekend (has the waterfall life cycle ever worked for anyone?) and having just finished reading 37Signals‘ Getting Real, which should have been subtitled a smaller, faster, better way to build software, I got to thinking about how software itself, the kind of software that we actually build has changed. Ok, so I actually had this thought before and wrote The Six Laws of the New Software about it, and despite the fact that we are now building smaller software that integrates with existing software more than enterprise applications we are still propagating the waterfall life cycle methodology.

Anyway, Getting Real is now available online. All 16 chapters and 91 essays that make up the book available for free. It makes for easy reading and is essential if you’re going to be developing an online application. If you don’t know who 37Signals are, have a look at basecamp or highrise.

Hi – please vote for my manifesto on Its pretty much a guide on how to use crowds to help you raise funds online.

Delivering Email

April 24, 2007

Sparklist has released their whitelist on email deliverability, i.e. how to get your email past spam checkers. Check it out here.

While you’re at it. Publish an SPF record for your domain, and check your email content for suspicious keywords here.

For those that are looking for a bit more meat on their whitepaper, have a look at 20 Ways Opt-in E-Mailers Can Outsmart Spam Filters which has actual points lost for each infraction by spamassassin.

A useful tip from that article “..SiteSell SpamCheck Report tests your message at no charge using SpamAssassin and sends you a report. Send your test e-mails to Be careful, however, that you put the word TEST as the first word in the subject — and make sure it is capitalized. Otherwise, the system will delete the mail, thinking it’s spam. Following the word TEST, add the subject line that would appear in the email normally…”

If you have a, or are the, resident geek – have a look at the actual spamassassin tests. Pretty mindboggling don’t you think.

A bit of an old one now, but NPower’s guide to choosing your donor management software is a useful guide.

Download the workbook and companion resources from here.

Mobile phones have become a powerful emerging tool for participation in civil society. The MobileActive series of Strategy Guides examines the effectiveness of nonprofits using mobile phones to build their constituent lists, influence political causes, and raise money. In the Guides they aggregate strategies, case studies, and lessons learned to encourage the adoption of mobile phones by nonprofits.

Check out: Download MobileActive Strategy Guide #3: Using Mobile Phones in Fundraising

Download more guides from here