Its no secret that I felt that Seth Godin’s 59 Smartest Orgs Online was a little biased and lacked a wide enough perspective. One of the things that I remember mentioning at a morning meeting discussing the list was the almost lack of projects using Google Earth and KML, a really amazing tool to give a global context to phenomena. Since Google Earth launched its Google Earth Outreach Program yesterday, I though I’d present my Top 5 Smartest Orgs on Google Earth. In no particular order.

Appalachian Voices Mountaintop Removal in Google Earth

Declan Butler’s Avian Flu Outbreaks in Google Earth

Earthwatch – Sweetwater’s Rhinos in Google Earth

UNEP – Amazon Deforestation in Google Earth

USHMM Crisis in Darfur in Google Earth

The one thing I would like to see is a way to integrate a donation management system into the Google Earth solution which would allow the user to donate to a project, and maybe even specifically to sponsor a particular rhino, just as an example.

UPDATE: The fact that the users as well as the grant program is heavily biased towards US based orgs is a bit annoying, but is something that we have come to expect from Google.

ANOTHER UPDATE: Forgot to add BrightEarth who are doing some pretty cool things with Google Earth, ESRI ArcGIS Explorer and NASA’s World Wind.

Seth Godin along with NetSquared and Get Active, have announced their top 59 smartest nonprofit organisations online. The list is a mixed bag with one of the requirements, that the organisation have a page on squidoo, has left many people with a nasty taste in their mouth. There were some that did welcome the list, you can mostly find links to their sites here.

According to the promo material – “… These are organizations that give their volunteers and members a voice and get out of the way. They’re pros at mobilizing awareness online. They’re experimentors. Innovators. On a mission. They’re fearless …”