Convio has had Convio Widgets and Personal Outreach Pages for a while now, but today they announced their Convio Personal Events,

“… a comprehensive online application designed to help individual supporters or members of nonprofit organizations, associations, institutions of higher education or faith-based organizations host and market personal events around a cause, theme or campaign…”

When the big names start getting into widget fundraising and personal events we are starting to look at a massive movement towards decentralizing the organizational website. Instead of having a single ‘official’ landing page, Convio is driving the trend towards having hundreds of smaller widgets – a kind of the best people to raise money/awareness are your donors, so lets give them the tools to do it philosophy. I predict that this type of decentralization is going to be the trend that drives fundraising and philanthropy into the next stage.

By seeing each constituent as a node in a network rather than a part of an organization, group fundraising helps you tap the knowledge, enthusiasm, and the peer network of people already giving to your cause. Its the wisdom of individuals in a crowd, applied to outreach.

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