Its no secret that I felt that Seth Godin’s 59 Smartest Orgs Online was a little biased and lacked a wide enough perspective. One of the things that I remember mentioning at a morning meeting discussing the list was the almost lack of projects using Google Earth and KML, a really amazing tool to give a global context to phenomena. Since Google Earth launched its Google Earth Outreach Program yesterday, I though I’d present my Top 5 Smartest Orgs on Google Earth. In no particular order.

Appalachian Voices Mountaintop Removal in Google Earth

Declan Butler’s Avian Flu Outbreaks in Google Earth

Earthwatch – Sweetwater’s Rhinos in Google Earth

UNEP – Amazon Deforestation in Google Earth

USHMM Crisis in Darfur in Google Earth

The one thing I would like to see is a way to integrate a donation management system into the Google Earth solution which would allow the user to donate to a project, and maybe even specifically to sponsor a particular rhino, just as an example.

UPDATE: The fact that the users as well as the grant program is heavily biased towards US based orgs is a bit annoying, but is something that we have come to expect from Google.

ANOTHER UPDATE: Forgot to add BrightEarth who are doing some pretty cool things with Google Earth, ESRI ArcGIS Explorer and NASA’s World Wind.

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