Haven’t had much of a chance to look at this in depth, but what I have seen looks really promising. Etelos CRM Developer Edition allows developers to create customized CRM modules that cater to the specific needs of a business. Its designed to rapidly accelerate the time-to-market development and distribution of a CRM application and/or other add-on modules.

A very nice example of how the microsoftware approach can be utilized on an enterprise level. Developers who sign up for the program receive a solution for customizing, repackaging and deploying their application to a niche vertical or industry. A developer can also create add on modules that can then be marketed through the Etelos Store and distributed through Google Gadget Catalog, Netvibes and Pageflakes. I don’t think they will be attacking Salesforce anytime soon, but a really interesting model that takes software distribution off the shoulders of ISVs.