eNonprofit Benchmarks
June 11, 2007
In the Web 2.0 World measuring success is fairly easy, how much profit did the company make. Its the same whether you are working on a google adsense campaign or monetizing via subscriptions or even donations.
In the nonprofit world it is a bit more difficult – what do you measure? How many people were educated? Informed? Served? Engaged? Activated? How much money was raised? Did legislative policy change? Corporate policy? Public opinion? Success or a ROI, is the cornerstone of most endeavours and being able to link your efforts to a reliable benchmark is key. Whether or not a nonprofit organization can and should be run as a business is an interesting question in itself, however the first piece of software that can benchmark in a consistant way would really corner the market.
The eNonprofit Benchmarks Study sets out to have a look at the effectiveness of major American nonprofit organizations using the Internet to raise money and influence public policy. At the same time it defines a set of criteria that can be used to benchmark a nonprofit effectiveness. Now we wait for someone to put together Google Analytics for nonprofits.
June 11, 2007 at 10:20 am
[…] How do providers measure the success of their projects? […]
June 13, 2007 at 12:41 am
Do we measure the interactions that cross an organizational boundary? Do we assess a set of interactions and flows that constitute a system, or an ecology?